Hello everyone!
In this Dev Journal, we’d like to talk about a special topic: Collabs!
Collabs in Eternal Return are a relatively new, but important, part of the game. These collabs give us a chance to connect Lumia Island with the rest of the world!
From a business perspective, collabs can be seen as brand expansion. Internally, however, we see them as something closer to a record of shared passion.
Interestingly, almost all of our collabs so far began not from formal proposals, but from genuine enthusiasm, both from within the Nimble Neuron team and from our partners.
Local Collabs: Kkubeurakko Chicken & Others
One such collab began with Kkubeurakko Chicken, and its origin was anything but ordinary.
The collab started when a representative from Kkubeurakko Chicken, who was also a fan of Eternal Return, attended one of our offline tournaments in Busan as a spectator and later reached out to us directly.
Because the partnership began from genuine interest rather than a purely business-driven proposal, it created strong synergy and positive results for both sides.
Throughout various offline tournament events, the collab received enthusiastic reactions from players, and we were able to see how Eternal Return could resonate beyond the game itself.
GUILTY GEAR -STRIVE-
Recently revealed to a very warm reception, our collab with GUILTY GEAR -STRIVE- began when Arc System Works reached out to us directly.
Thanks to Eternal Return players within the Arc System Works’ Asia office acting as a bridge, we were able to connect with the development team at the Tokyo Game Show.
At first, we weren’t sure how a fighting game and a MOBA Battle Royale could truly blend well, and whether we could deliver the level of quality fans would expect.
However, once we shared the news internally, those concerns quickly disappeared.
Across our teams, we found many passionate fans of the GUILTY GEAR series. That enthusiasm became the driving force behind the collab, motivating the teams to go the extra mile despite the increased workload, and to keep refining the content so that fans of both Eternal Return and GUILTY GEAR could enjoy it.
We would like to once again extend our sincere thanks to everyone at Arc System Works for their active cooperation throughout the collab process.
*We’d like to take this opportunity to let you know that the additional motions for the Jack-O’ Dailin (Epic) skin announced in the 9.6 Patch Notes will be added in the 10.0 update.
Valued Partnerships and the Next collab
We’ve been fortunate to build meaningful relationships with partners such as Micronics, all rooted in genuine sincerity.
As an example, we recently declined a collab proposal from a large global chicken brand in order to honor our partnership with Kkubeurakko Chicken, who first reached out to us.
While we can’t yet share details about the next collab planned for Season 10, it is a project made possible thanks to the strong recommendation of an IP representative who actively plays Eternal Return. The excitement within our development team was immediate, and several team members have since become fans of the IP themselves.
The collab with GUILTY GEAR -STRIVE- is expected to bring fresh interest to Eternal Return. In particular, we hope it will help raise awareness of the IP in regions outside of Korea, where recognition is still growing.
While the popularity of an IP is important, we believe that what truly makes a great collab is sincerity. We hope you’ll feel how genuinely the Eternal Return team cares about GUILTY GEAR -STRIVE-, and that this passion resonates with fans of the series and leads many to experience the “Smell of the Game” and find their way to Lumia Island.
LET’S ROCK!
Q1. Which types of collabs would you like to see in the future? (Single, Multiple Answers)
Animation / Manhwa / Manga / Comics
Other Game IPs (PC, Console, Mobile, etc)
Food & Beverage Brands (Chicken, Pizza, etc)
Hardware (PC, Gaming Equipment, etc)
Apparel & Fashion Brands
Webtoons / Web Novels
Other (Short Answer)
Q2. Are there any IPs you’d like to see collaborate with Eternal Return in the future? (Short Answer)
